A Step-by-Step Guide to Managing Your Website

If you believe that managing your website necessitates full expertise in web development, be assured that this is not the case. Website administration, on the other hand, is still crucial. Site administration is similar to auto maintenance. If you don’t undertake regular management operations, your site will deteriorate or crash, much like your automobile.

Having said that, many website design company says that site administration is not always simple. Depending on the length of your service and the nature of your business, you may need to go through a lengthy procedure with several phases.

In this article, we will walk you through some of the steps to manage your website in an easy yet effective manner. Some features need to be maintained regularly for managing a website for example;

1.Tracking Scripts and Monitoring Your Site's Uptime

According to reports, the typical site is down approximately six hours per year owing to host provider issues. Even though a web server promises that it will not go down, it is certain that it will.

However, the issue arises when it exceeds those six hours. When the site goes down for several hours every month or week, it becomes more of a problem.

Your SEO services, trustworthiness, and earnings will all suffer as a result of a downed site.

Here’s how to do it:

SEO services

When a website is frequently unavailable, search engines take notice. Because they don’t want to link their users to inaccessible sites, you’ll fall in the search results.


Would you buy anything from a firm whose website was unavailable every time you tried to enter it? Once or twice, you’ll get away with it, but ultimately, companies will switch on and search for something else.

2. Data Backup

Your website, like the information on your hard drive, has to be backed up on a regular basis. One of the most important reasons for this is that your website is exposed to cyber-attacks, server-side errors, and other network issues. You’ll be able to get your site fully up and running in no time if you have a backup.

There are two ways you can back up your site;

Data loss should be avoided at all costs.

You or your co-workers may delete part of your website’s data by accident. These types of mishaps won’t be a huge setback in the seamless running of your website if you have a backup.

Reduce revenue loss as much as possible.

If your website generates income through sales, each second that it down reduces your revenues. You’ll be able to limit these delays to a bare minimum if you have a recent backup.

Your SEO, trustworthiness, and earnings will all suffer as a result of a downed site.

Reduce the amount of time lost while rebuilding the site

If your site has been up for a while, you’ve probably accumulated a lot of data. This includes product pages, modified photos, and material created from concepts that take hours or days to develop.

Having the most recent backup of the site on hand is tremendous assistance when it pertains to rebuilding or upgrading a portion of it. Otherwise, years of labour will be wasted as you will have to rebuild your site from the ground up.

3. Preparation and management of downtime

The amount of time your website is unavailable is referred to as downtime. This can be for a variety of causes, but the following are a few of the most common:

Defective hardware

Hardware failure accounts for 50% of all downtime for most small scale businesses. The server CPU may overheat, your ISP’s network connections may be broken, and there might be a power breakdown around the city. Regardless of the amount of security, the hardware that supports your website may fail at some time.

Problems with website hosting

A server is required for each and every website. These servers are owned by Internet service providers (ISPs), who pay you a fee for maintaining your website.

Many ISPs advertise 99.99 per cent uptime in their brochures. While this appears to be a nice idea, mathematics tells us differently. Let’s have a look at it in more detail.

4. Checking the site load time

Checking your site’s load speed is the most important aspect of website maintenance. Your website will accumulate content over time, resulting in a larger database. As a result, your site will make more queries to your server, causing it to take longer to load.

There could be several contributing factors as to why a site is taking excessive time to load like;

Rather heavy graphics

If you run an eCommerce site, you can expect it to be image-heavy. I’m sure you can imagine what having too many photos and 2D animation services means: more HTTP requests for your server to deal with. That suggests your website is taking a long time to load.

The high amount of traffic

For company owners, this is rather amusing. To increase visitors to your website, you work very hard and spend a lot of money on advertising. However, if your site’s visitor volume grows, your server will be forced to handle a large number of requests, causing a rise in load time.

There are far too many plugins installed

A large number of plugins means more amount of code in the backend of your website. Loading the extra bits of code necessitates more queries to the server that hosts your website. As a result, the loading time is longer.

5. Checking site performance amongst different browsers

Your website was almost certainly evaluated for device and different browsers compatibility after it was created. However, you’ve added plugins, uploaded content, inserted additional code lines for site optimization, and done a slew of other modifications since then. If any of these modifications do not synchronize with any particular browser (or version), the way it is seen by digital marketing services will be affected. This might result in a poor user experience and, as a result, a low conversion rate on your website.

Testing the site for accessibility throughout the devices and browsers ensures that your users have a consistent experience. The following are some of the most common browser compatibility testing tools:

  • CrossBrowserTesting
  • LambdaTest
  • TestComplete

6. Customer-related management

Your website’s lifeblood is its customers. They’re the ones for whom you spent countless hours and money building your website. They’re also the ones who keep your company going. As a result, you should devote a large amount of time and effort to addressing any concerns with your consumers.

Reacting to client feedback

More customers will remember as you continue to alter and improve your business processes to give high-quality products and services. That’s wonderful, but it also means that your site will receive more good feedback. Images and videos may be included in these reviews.

As a result, replying to favorable reviews is a crucial component of website management. It not only makes those folks feel unique and improves consumer interaction, but it may also help your SEO rankings.

Keeping “Website under maintenance” pages interesting

Because there is no way to eliminate website downtime, a wise business owner will plan for it.

One frequently used option is to create a page that alerts users that the website is experiencing problems and is temporarily unavailable. There’s a lot of space for innovation and value addition on this page.

You may use interesting techniques to decorate the news that your site is unavailable. Among them are:

For the announcement, choose wording that is consistent with your brand identity.

  • Inserting a witty graphic. This lessens the irritation customers feel when they discover your site is offline.
  • You might also provide links to information that your target audience will find useful. Even if your site is down, it can still assist individuals!

Chrome’s browser is an excellent example. When the internet connection is disrupted for whatever cause, the browser window notifies you and offers you the opportunity to play a fun game.

7. Content management on the website

Website components include not just what you see on the front end of your website, but also the people that work behind the scenes to keep it running properly. Text, video, photos, plugins, and animations are all examples of this. These, like every other aspect of your website, must be maintained. Managing your site’s parts can be done in a variety of ways.

Content update regularly

Trends change all the time, and your website may benefit from them by aligning content like photos, animations, text, colours, and other elements.

Regularly updating your site’s content is an important part of effective site maintenance. This requires some time and effort, but the results are well worth it in terms of improved conversion ratios and visitor engagement.


Website administration is similar to managing any other element of your life. Your website contains new and unique aspects, it will demand modern processes to manage it. This implies that whoever is in charge of maintaining your website must change alongside it. Your website’s components must be well-maintained because it is the primary medium via which you communicate with your audience. A well-maintained website will not only last longer but will also protect you from catastrophic catastrophes in the future.